Mangrove Action Project Joins the Global #GivingTuesday Movement
Pledges to Combat Climate Change through Mangrove Conservation
Seattle, WA November 18, 2015– The Mangrove Action Project (MAP) has joined #GivingTuesday, a global day of giving that harnesses the collective power of individuals, communities and organizations to encourage philanthropy and to celebrate generosity worldwide. Occurring this year on December 1, #GivingTuesday is held annually on the Tuesday after Thanksgiving (in the U.S.), Black Friday and Cyber Monday to start the holiday giving season and inspire people to collaborate in improving their local communities and to give back in impactful ways to the charities and causes they support.
This year, MAP is kicking off its new giving program on #GivingTuesday, called Monthly Mangrove Sustainership, to raise funds for our field work in Southeast Asia and expand our education curriculum into three new countries. Our goal is to raise a record-breaking $10,000 in one day.
MAP has relied on our global network for support for 23 years to act on behalf of mangroves and mangrove communities, preventing destructive development projects and advocating for stronger environmental policies. On December 1, we will be joining a new network; one that will amplify our voices even further as we stand together to take on the world’s greatest challenges.
For us at MAP, that means combatting climate change. Mangroves sequester 5x as much carbon as any other terrestrial forest, even rainforests, which is just one of many reasons why mangroves are such critical ecosystems to our way of life. MAP is joining #GivingTuesday to tackle this challenge in the spirit of giving. We depend on friends and neighbors to lend their hands and their skills, to spread the word and be speakers themselves. When we work together, we can be extraordinary.
Mangrove Action Project
#GivingTuesday is a movement to celebrate and provide incentives to give—the 2015 iteration will be held on December 1, 2015. This effort harnesses the collective power of a unique blend of partners—nonprofits, businesses and corporations as well as families and individuals—to transform how people think about, talk about and participate in the giving season. #GivingTuesday inspires people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they celebrate and help create a better world. The event harnesses the power of social media to create a global moment dedicated to giving around the world.
92Y − a cultural center in New York City that, since 1874, has been bringing people together around its core values of community service and giving back − conceptualized #GivingTuesday as a new way of linking individuals and causes to strengthen communities and encourage giving. In 2014, the third year of the movement, #GivingTuesday brought together 30,000 partners in 68 countries and registered 32.7 million impressions on Twitter, with its eponymous hashtag mentioned 698,600 times. Since 2012, online giving on the Tuesday after Thanksgiving has increased more than four-fold, based on findings by Blackbaud and the Indiana University’s Lilly Family School of Philanthropy, produced in partnership with the Case Foundation.
“We have been incredibly inspired by the generosity in time, efforts and ideas that have brought our concept for a worldwide movement into reality,” said Henry Timms, founder of #GivingTuesday and executive director of 92Y. “As we embark on our fourth year of #GivingTuesday, we are encouraged by the early response from partners eager to continue making an impact in this global conversation.”
To learn more about #GivingTuesday participants and activities or to join the celebration of giving, visit www.givingtuesday.org
- Case Foundation: http://casefoundation.org/blog/givingtuesday-moves-campaign-tradition/